Views: 0 Author: Site Editor Publish Time: 2023-10-19 Origin: Site
4、 Hundreds of billions of blue oceans attract numerous enterprises to enter the market
The home intelligent lighting industry, with a market of tens of billions and a blue ocean of hundreds of billions, is attracting numerous entrepreneurs and capital to enter. The current industry participants can be mainly divided into three categories: traditional lighting enterprises, intelligent lighting enterprises, and smart home enterprises.
（1）. Typical traditional lighting enterprises: Opel, Lex, Philips, Sidon, etc
Typical traditional lighting companies include Opel, Lex, Philips, Sidon, and others. Due to the inability of traditional lighting equipment to meet the needs of modern consumers, intelligent and personalized products are more favored by them. In addition, traditional lighting enterprises have laid out their channels for many years and established a complete channel network. Based on this, enterprises can also provide consumers with an immersive smart home experience by opening intelligent experience areas in offline stores and other methods, thereby stimulating their purchasing enthusiasm. Many traditional enterprises have begun to enter the smart lighting market, For example, in 2021, Lexi Lighting established three major research and development directions: intelligent lighting, health lighting, and integrated lighting. Coincidentally, Oupu Lighting is also continuously expanding into the field of intelligent lighting.
（2）.Intelligent lighting enterprises: Yilai, Qiyi, etc
Typical enterprises for intelligent lighting include Yilai, Qiyi, etc. Among them, Yilai, which possesses internet genes, has successfully transformed in recent years and has dual identities of professional intelligent lighting and whole house intelligence. The two directions are mutually contradictory, becoming the competitive C-position occupying the era of pan intelligence. Professional intelligent lighting brands, although not as rich in resource accumulation as traditional lighting brands, also have unique advantages.
Firstly, professional intelligent lighting brands can delve deeper into intelligent lighting and focus their business more, which means they can invest the most resources in the field of intelligent lighting, conducting product polishing and research and development. Taking Yilai as an example, relevant data shows that as of November 15, 2022, Yilai holds a total of 737 publicly available domestic and foreign patents and patent applications, including 68 authorized invention patents and 139 invention applications under review. Due to the focus of enterprises on product research and development, there is not much difference in quality between enterprises. The main focus is on products with highlights that aim to simulate natural light effects, such as the internet celebrity products Qingkong Light created by Yilai and the ever-changing light and shadow of esports light strip products. However, with diversified products and system capabilities in the field of mainless lighting, through years of understanding of lighting+intelligence, Yilai is able to create a more delicate and comfortable lighting environment compared to its competitors.
Secondly, the intelligent lighting professional camp also has strong advantages in sales and service capabilities. The sales stores have professional intelligent lighting scene display, independent intelligent lighting designers offline, and localized construction and after-sales teams. For example, Yilai and the China Lighting Society have jointly established the "School of Lighting Design", which has provided 25 training sessions for lighting designers and 9 training sessions for delivery engineers, with a total of over 3000 intelligent lighting designers and 1200 delivery engineers trained. This is also an important guarantee and competitive barrier for Yilai to ensure the quality of intelligent lighting delivery.
（3）. Smart home enterprises: Ouruibo, Lvmi, Xiaomi, Huawei, etc
In addition to traditional lighting enterprises and intelligent lighting enterprises, the presence of smart home enterprises also frequently appears. In recent years, more than half of the total number of intelligent devices in the entire house have been equipped with lighting equipment.
In addition, according to data from the China Smart Home Industry Alliance (CSHIA), smart lighting holds a significant market share in smart homes, reaching 16%, second only to home security. In this context, it is natural for smart home brands to continue to make efforts in the field of intelligent lighting, with typical companies including Ouruibo, Green Mi, Xiaomi, Huawei, etc. The home smart lighting products launched by such enterprises are more closely related to other smart home products of their own brand, and are easier to achieve device linkage and interaction. The stability and intelligence level can also be higher, and the user's smart home experience can also be improved.
5、 Prices continue to rise, with another wave of price increases in the industry in 2023
In recent years, the home intelligent lighting industry has experienced wave after wave of price increases, and the prices of many brands have also skyrocketed.
In fact, as early as the second half of 2020, the industry experienced a wave of price increases due to uncontrollable factors such as rising raw material prices, tight supply, and electricity restrictions. In a short period of time, the rise in the home intelligent lighting industry was difficult to stop. Traditional ballast products have a maximum increase of 20%, while LED power supply and module products have a maximum increase of 10%.
This trend continued until the end of 2021, when multiple companies such as Simon Electric, Siemens, Sidon Lighting, Qiyi, and Ouruibo announced a general increase of 3% -10% in the prices of intelligent lighting products. The reasons for the price increase given by various lighting companies are basically the same, on the one hand, the continuous increase in raw material prices, and on the other hand, the continuous increase in labor costs. I originally thought that after experiencing the "darkest moment" in 2021, there was a slight downward trend in the price increase trend in early 2022, and intelligent lighting companies would usher in the dawn. However, the good times did not last long. Due to the continuous changes in the market environment, the repeated outbreak of the epidemic, the Russia Ukraine war, raw material price increases, and power restrictions policies, and other factors, starting from mid March, letters of price increases for household intelligent lighting products came one after another.
From May to June 2023, the industry's "price increase blockbuster" continued to unfold, with over 30 intelligent lighting midstream and downstream enterprises including Mullensen, Siemens, Liade, Zhouming Technology, Ruisheng Optoelectronics, Dongshan Precision, Schneider Electric, Shanghai Yaming Lighting, Xinnuofei, and Delixi Electric issuing price increase notices one after another, and some companies even made price adjustments for the first time. The reason for the price increase is almost the same as in previous years, mainly due to the increase in raw material prices, labor costs, and transportation costs. Adjustments have been made to ensure the continuous provision of high-quality products and services.
Overall, price hikes will become the norm in the industry in the future. Instead of overly worrying about the impact of price hikes, companies should accelerate the pace of "updating and upgrading" household intelligent lighting products, explore breakthroughs in various aspects such as product variety improvement, service quality improvement, technology driven design, and user demand cultivation, in order to truly promote the industry's return to technology, commercial rationality, and consumer value.
