Views: 0 Author: Site Editor Publish Time: 2024-12-26 Origin: Site
Transforming cultural soft power into Chinese cultural influence
Just as energy is transformed into momentum, transforming cultural soft power into Chinese cultural influence and continuously enhancing it is a natural process. As products "go global," "go in," and "go up," we need to start with concepts, methods, and key areas.
Firstly, transform three concepts. One is the subject transformation from 'me' to 'us'. In the past, we emphasized the dissemination of foreign culture, and our thinking was one-sided, starting from the subject of 'me'. Today, humanity has entered an era of interconnected and intelligent things, and the flat interactive concept of equality is the main theme. To achieve this, we need to transform communication into sharing, from "I" to "we", and realize the transformation of subjects. Just as the Summer Olympics held in Beijing expressed 'China has risen', the Winter Olympics expressed 'a community with a shared future for mankind'.
The second is the object transformation from "I have" to "we share". The theme shift from "I have" at the Canton Fair to "We share" at the CIIE, from "achieving me" to "achieving us", is a change in philosophy and a result of China's transformation in the global division of labor. China's opening to the outside world, China's peaceful development to promote world peace and development, and Chinese path to modernization to promote the process of world modernization. The idea of Chinese culture is better demonstrated.
The third is the object transformation from "historical culture" to "living culture". General Secretary Xi Jinping emphasized the need to promote the creative transformation and innovative development of China's excellent traditional culture, "bringing to life the cultural relics collected in museums, the heritage displayed on vast lands, and the characters written in ancient books. The object transformation from "historical culture" to "living culture" helps Chinese culture not only go global, but also enter and fly into the hearts of the world.
Secondly, there are three types of innovative methods. One is to borrow a ship to go out to sea. Various forms of international cultural exchange and cooperation should be widely carried out across the country, and we should be good at jointly setting up a stage to "sing the opera" and painting a magnificent picture of telling the stories of China and the community with a shared future for mankind.
The second is to use force to do multiplication. The China Public Diplomacy Association and other organizations have leveraged the power of foreign internet celebrities and overseas Chinese, and taken advantage of the proactive visa free policy to more actively promote China's propositions, spread Chinese culture, and showcase China's image. Chinese media have also joined Western social platforms to provide international news and entertainment public products.
The third is to build a grid like distributed layout. We vigorously promote international communication to uphold integrity and innovation, streamline the internal and external publicity systems, create media clusters with international influence, actively promote Chinese culture to go global, effectively carry out international public opinion guidance and struggle, and initially establish a multi-party and three-dimensional external publicity pattern. For example, the infrastructure, technological level, and editorial capabilities of international communication in China have been greatly improved. Mainstream media have been using 5G technology to carry out news practice, gradually achieving a full media transformation from traditional media to comprehensive original content production.
Finally, achieve four key transformations. General Secretary Xi Jinping pointed out that "the hope of China US relations lies in the people, the foundation lies in the people, the future lies in the youth, and the vitality lies in the localities." The influence of Chinese culture also needs to achieve the transformation of these four key points, from elites to the people, from officials to the people, from middle-aged and elderly people to young people, and from the central government to local governments. The game "Black Myth: Wukong" has become a global sensation, thanks to the innovative online promotion efforts of enterprises and young teams through marketing and international expression. Therefore, it is necessary to continuously enhance the soft power of national culture and the influence of Chinese culture, promote the reconstruction of the international communication pattern, innovate online publicity, build a multi-channel and three-dimensional external communication pattern, and rely on the power of the people, the market, the youth, and local resources.
