Views: 0 Author: Site Editor Publish Time: 2023-11-02 Origin: Site
The overall impact is not significant, and long-term risks and opportunities coexist
Although the real estate industry has shown a state of 'thousand warehouses and hundred holes', based on the performance of some listed lighting companies involved in real estate in the first half of this year, its overall impact on the lighting industry seems to be minimal. Enterprises such as Oupu Lighting and Foshan Lighting achieved a year-on-year double increase in profits; Although companies such as Lei Shi International, Sunshine Lighting, and Sanxiong Aurora did not increase revenue, they also achieved varying degrees of year-on-year growth in net profit.
From a policy perspective, recent notices from the Central Bank and the State Administration of Financial Supervision and Administration on the reduction of housing loan interest rates have mentioned that the first and second homes will be adjusted to 20% and 30% respectively, and the lower limit of the second home loan interest rate will be lowered.
From the performance reports of these lighting companies for the first half of this year, it can be seen that although some companies only mention the impact of the real estate industry downturn, they still reveal heavy concerns about this trend. Sanxiong Aurora mentioned in its semi annual performance report this year that the continuous decline in the real estate industry not only has a direct negative impact on the development of the lighting industry, but also has an impact on the demand and future development expectations of industries related to the real estate industry chain, thereby causing a negative impact on the overall demand of the lighting industry.
For lighting enterprises with multi-channel business layout, the downward trend of the real estate industry may not be felt temporarily, but for lighting enterprises with deep layout, they can feel the "pain of muscle and bone". Shenghui Technology's building intelligence, home lighting, building body lighting and other main businesses are related to real estate. Due to significant changes in the supply and demand relationship of the real estate market where important downstream customers are located, real estate sales continue to be depressed, and its performance in the first half of this year is in a large loss state.
It can be seen that the downturn in the real estate market may not have a significant impact on the overall environment of the lighting industry, but for lighting companies that lack product and channel innovation and have long relied on this segmented market, the operational and development pressure it brings is natural.
Transforming Strategic Thinking Must Solve Market Difficulties
Although the continuous decline of real estate is overshadowed by the post epidemic recovery of the Mingye market, the lighting companies that originally laid out in this field have very rich coping strategies. From the strategic goals revealed in this year's semi annual performance report of various listed lighting companies involved in real estate, the strategic layout of multi-channel business has become a powerful measure to resist the "cold wave" of real estate.
Oupu Lighting and Foshan Lighting are not only committed to intelligent upgrades in the fields of home lighting and commercial lighting, but also extend their business expansion to promising industry hotspots such as automotive lighting, light health lighting, and smart street lighting; Sunshine Lighting will also focus on promoting smart home and smart commercial lighting in its development strategy, and consider stepping into special emerging hot areas represented by plant lighting, sports lighting, explosion-proof lighting, etc.
Even though the performance in the first half of this year was in a loss state, Shenghui Technology mentioned in its recent semi-annual performance report that in order to overcome the adverse impact of the real estate industry on its own development, in recent years, it has gradually optimized its customer structure and expanded and acquired some customers outside of the real estate industry, including areas such as rail transit, information construction, and industrial distribution. At the same time, it has focused on increasing its expansion efforts for central state-owned enterprise customers, Relying on the nationwide business layout of our clients, we have also achieved business breakthroughs in multiple regions across the country. In addition, in the past two years, the company has cross-border layout in new energy industry related fields such as hydrogen energy, lithium battery, photovoltaic+energy storage+energy management and operation, which has also opened up a new track for it to resist the impact of the downturn in the real estate industry.
The market gap in the real estate industry in some overseas countries and regions has also become an important direction for domestic lighting companies to overcome the difficulties in the real estate market. In mid August of this year, Doodle Intelligence signed a strategic cooperation agreement with Thailand Siam Cement Group, the largest cement and building material manufacturer in Southeast Asia, opening up imaginative space for the development of the real estate industry in Thailand and even the world, and becoming an important reference model for lighting companies to continue to "showcase their skills" in the real estate field.
More importantly, with the rise of a wave of urban and rural environmental improvement such as rural revitalization and urban village renovation nationwide, new fields such as improving the lighting environment of rural homes, creating a lighting environment for homestays, and transforming community intelligent lighting will become important strategic goals for businesses mainly engaged in home lighting and commercial lighting to overcome the downturn in the real estate industry.
In the future, while the national lighting industry looks forward to the gradual improvement of the domestic real estate industry, it is also expected that lighting enterprises can innovate their development ideas and move forward in this new era of opportunities and challenges.
