Views: 0 Author: Site Editor Publish Time: 2021-07-27 Origin: Site
Brand is the core asset of an enterprise, and it is the carrier of word-of-mouth accumulated and accumulated with the development of the enterprise. The management of the brand includes both the market and the legal perspective. "Corporate legal affairs, IP management, and trademark management teams should be deeply involved in the customization and implementation of the company's brand strategy, through digital and automated tools, improve the efficiency of handling daily affairs, and bring greater value to the company through standardized and intelligent management." On the automation and data-based activities of corporate brand management, Kangxin Alliance partner Wu Qiong said.
Wu Qiong said that in brand management, companies must not only judge the supply and demand of products, whether they are scarce, abundant, or surplus, but also determine the center of business through products, markets, and customers' minds. The customer's mind determines the brand's positioning, and if the customer's impression of the product is solidified, it will conform to the perception. If the customer has a preference, try to be different. If the customer's choice is very narrow, it will be one of the best in the industry. If there are many types of similar products that are difficult for customers to distinguish, reinforce a concept over and over again and do not pursue change. If it is closely related to customer safety and health, emphasize trust. For example, after investigation, four out of five dentists recommended XX toothpaste. Only one car has been selected every time in the car rankings given by well-known magazines in the industry over the past eight years.
