Views: 0 Author: Site Editor Publish Time: 2024-08-29 Origin: Site
In the past two years, although the global commercial building lighting market industry has faced many challenges, under the current energy conservation and emission reduction issues, the commercial building industry has gradually moved towards green and low-carbon development, providing new development opportunities for lighting enterprises.
Regarding the topic of how lighting companies can play an important role in the transformation of the construction industry, Oliver Vogler, Senior Vice President and Chief Strategy Officer of Zumtobel Group, Khaled Khaled, President of Lighting Brands Asia Pacific, and Mr. Jiang Keqiang, General Manager of China, discussed the impact and challenges faced by the lighting industry in the current era of intelligent interconnection, while also gaining a deep understanding of how Zumtobel Group's cutting-edge lighting technology leverages its supply chain advantages and deep integration with intelligent commercial buildings, as well as its future market development layout.
Zumtobel Group, as a leading European lighting manufacturer, focuses on the commercial building lighting market and has three major brands - Zumtobel, Thorn Lighting, and Tridonic. In recent years, Zumtobel Group has gradually increased its investment in the Asia Pacific market, and more and more user groups have benefited from its innovative lighting technology and products. According to the latest data from TrendForce Consulting, the total lighting revenue of Audemars Piguet in the 2023 fiscal year is $1.2 billion, ranking fifth in the world.
Continuous product innovation and people-oriented approach are key to achieving green building lighting
Energy conservation is the development trend of the lighting industry, and sensing and intelligent systems are important means to achieve energy conservation. Zumtobel is actively promoting sensor based intelligent lighting systems. Oliver Vogler said, "In recent years, concepts such as smart lighting products, smart buildings, and whole house intelligence have emerged continuously. However, I believe that true professional building lighting and professional commercial lighting have very strict acceptance standards and entry thresholds. The application of sensors is not limited to the basic function of 'people walking and lights turning off', but can also use lighting products as carriers to monitor human activity trajectories. For example, in shopping mall lighting, sensors can dynamically monitor the density of pedestrian flow to adjust other factors, or intelligent indicator light applications can be used in emergency situations.
Human lighting is another important product development direction of Zumtobel Group. Zumtobel Group no longer blindly pursues high light efficiency, emphasizing that human experience is its most important design starting point, and different people have different spectral needs.
From a professional perspective, there is a high demand for night shift workers such as production workshop workers, firefighters, police officers, and nurses. Proper use of human factors lighting products is beneficial for them to switch between resting and awake states. From an age perspective, elderly people need lighting products that are more conducive to emotional relaxation, young adults need rhythmic lighting products to regulate their daily routine, and children need to pay attention to protecting their eyesight.
Zumtobel Group launched its floor standing eye protection lamp products 20 years ago, and through continuous technological upgrades, both lens design and finger display performance are at the world's leading level. In addition, Oliver Vogler gave an example to add that in the field of architectural office lighting, after the epidemic, people need to regain their desire to work in traditional office spaces through new stimuli. The new lighting design will transform the work scene, differentiate the lighting in different activity areas, and regulate employees' emotions while saving energy, improving work efficiency and motivation.
In the field of construction industry lighting, human factors lighting has obvious advantages in industrial shift work, such as higher alertness, higher sleep efficiency, and shorter bedtime. In the latest case, Volvo Trucks Group has introduced Zumtobel's tunableWhite adjustable color temperature white lighting system to provide the best lighting solution for every type of work in every workplace.
Research and development is the DNA of Zumtobel Group, with annual R&D expenses accounting for approximately 6% of its revenue. It consistently ranks among the top three industrial enterprises in Austria in terms of patent ownership. The sound control of lighting is a new goal of the Audemars Piguet R&D team. In some places with special sound requirements, such as theaters, cinemas, exhibition halls, etc., lighting products require noise reduction or echo design. Different lampshade materials and shapes are designed to reduce noise, reverberation and other problems.
Zumtobel Group enters the intelligent building business with value chain advantages
Obviously, Zumtobel has a strong brand advantage in the upstream end of the supply chain for intelligent commercial building lighting. Its lighting accessory brand Tridonic and lighting brands Zumtobel and Thorn Lighting have won global reputation in the field of intelligent lighting.
However, in the field of commercial buildings, especially professional commercial buildings, there are very high quality and safety standards, and intelligent lighting products and equipment are only a very small unit. It is not easy for lighting industry practitioners to achieve true intelligence in commercial building lighting. Therefore, in order to make up for the shortcomings in the field of intelligent commercial building control, Zumtobel has become more professional through acquisition and cooperation, fully leveraging its value chain advantages. To this end, in 2024, Zumtobel Group will introduce the IoT brand Keyture for the first time, accelerating the integration of future digital services and lighting infrastructure.
Keyture is a new IoT ecosystem of Zumtobel Group, which features intelligence and cloud capability to help Thorn and Zumtobel lighting achieve optimal intelligence with the support of professional sensors, enabling lighting systems to operate with optimal energy efficiency. In addition, Zumtobel Group has recently established ecosystem partnerships with companies such as Siemens and Siemens' subsidiary Enlighten, achieving new breakthroughs in solution effectiveness, wireless deployment, and intelligent adaptation technology.
In addition, Zumtobel Group has obtained the exclusive rights to SiteWorx IoT software developed by Digital Lumens in Europe, and has successfully integrated the software into smart building solutions. The core strategic goal of Zumtobel Group in 2030 is to become a global leader in intelligent lighting and smart spaces.
Oliver Vogler told reporters that data processing and user service are the most important aspects, and Audemars Piguet is willing to take on the last mile of service, which not only allows customers to experience intelligent lighting, but also has digital infrastructure to make the entire building intelligent. Zumtobel Group's 20% business is customized overall solutions, fully utilizing the advantages of sensors, IoT systems, and intelligent lighting fixtures to tailor intelligent lighting application scenarios for customers.
Highly value the Chinese market and embrace future challenges
Zumtobel Group regards the Chinese market as an important strategic breakthrough point for the group's layout, further enhancing its position in the global market.
Despite facing multiple challenges in the current Chinese real estate market, the policy support from the Chinese government and the rise of high-tech green buildings provide new development opportunities for Zumtobel Group's high-quality lighting solutions. Oliver Vogler stated in the exchange that China's demand for high technology and high standards has increased, and most of the office buildings where European and American high-tech companies are located have completed the replacement and upgrade of intelligent lighting systems, such as Apple, Microsoft, and Google. He believes that Chinese high-tech enterprises will also include the overall intelligent lighting system in their enterprise management upgrade plans. Zumtobel Group has the ability and strength to provide full process services for high-tech enterprises such as Alibaba and BYD.
