Views: 1 Author: Site Editor Publish Time: 2023-03-06 Origin: Site
TCL Electronics Holdings Co., Ltd. today announced the global sales data for 2022. In 2022, the global sales of TCL smart screens reached 23.78 million units, up 0.8% year on year, of which 7.16 million units were sold in the fourth quarter, up 9.7% year on year. With the continuous promotion of the "TCL x Thunderbird" dual-brand strategy, the online and offline channels have been further optimized, and the sales volume in the Chinese market has continued to grow rapidly. In the fourth quarter of 2022, the sales volume of TCL smart screen in the Chinese market has increased by 32.2% year-on-year.
Thanks to the continuous promotion of product upgrading by science and technology, large-screen and high-end products have gained more and more users' favor. In 2022, the sales of TCL large-scale smart screens recorded a significant increase. The sales of TCL smart screens of 65 inches and above increased by 75.7% year on year, and the proportion also increased by 8.2 percentage points to 19.3% year on year. The overall average size of TCL smart screen sales increased by 3.4 inches to 48.4 inches year on year, showing a significant trend of large-screen development.
At the same time, TCL Electronics takes the lead in the layout of Mini LED technology, and many new Mini LED products launched in the global market in 2022 have been recognized by consumers and the industry. In December last year, two Mini LED 4K smart screens 75C935 and 75C835 won the CES for their innovative engineering design and advanced Mini LED display technology ® 2023 Innovation Award. In the "Global Top Brands" selection released a few days ago, TCL led QD-Mini LED smart screen X11 and TCL 4K Mini LED smart screen C845 won the "Annual Mini LED Display Innovation Award" and "Gold Award for New Generation Display Technology" respectively. In 2022, TCL Mini LED smart screen ushered in a rapid development, with a significant increase in global sales, up 26.8% year on year.
In the Chinese market, the sales of TCL smart screens in the whole year of 2022 recorded a year-on-year increase of 21.3%, and the sales proportion of large smart screens continued to rise, reaching a historical high. In 2022, the sales volume of TCL smart screens of 65 inches and above in the Chinese market increased by 85.0% year-on-year, with a year-on-year increase of 16.6% to 43.6%, and the sales volume of TCL smart screens of 75 inches and above also increased by 13.3% to 21.2% year-on-year. The average sales size of TCL smart screens in the Chinese market increased from 52.4 inches to 56.9 inches, with a significant increase of 4.5 inches year-on-year.
In the international market, inflation, geopolitics and other factors still affect the global economy, and the growth of the pressure on the cost of living makes the demand of some end consumer markets relatively weak. In 2022, the sales volume of TCL smart screen in the international market declined slightly due to the influence of the industry, but the sales volume continued to rise in the third and fourth quarters, and the sales volume recorded a year-on-year increase of 2.6% in the second half of the year. From a regional perspective, in 2022, the sales of TCL smart screens in emerging markets increased by 10.4% year on year, of which the sales in the Philippines, Türkiye and Indonesia increased by 43.0%, 52.3% and 62.0% year on year respectively, and ranked first in the sales markets of the Philippines, Australia and Pakistan; The sales of TCL smart screens in the European market also recorded a positive growth, with a year-on-year increase of 5.3%, among which the sales in the Netherlands and the United Kingdom increased significantly, with a year-on-year increase of 41.3% and 53.8% respectively; North American market was affected by the epidemic and the front demand fell back, but TCL Smart Screen's market share in sales in the United States continued to rise, and ranked the top two.
In addition to the smart screen, TCL Electronics launched a number of smart eye care tablets, mobile phones, glasses and other new products in 2022. Among them, Thunderbird Air XR smart glasses won the VR/AR Innovation Award at the 2022 World VR Industry Conference. In 2022, the total sales volume of TCL electronic small and medium-sized displays will be 16.44 million.
In terms of all-category marketing business, TCL Electronics' strong brand influence and channel advantages promote smart products such as air ice washing to enter the international market and further accelerate the global layout. TCL Air Conditioner adheres to the new air circuit as the breakthrough point, and launched the new air conditioner Little Blue Wing III with the innovative two-way new air technology at the end of 2022, introducing the concept of "breathable new air" into healthy life. At the same time, in terms of ice washing, the TCL molecular fresh-keeping refrigerator Q10 and TCL double-compartment double-compartment partition washing machine released in October 2022 won the 2022 "Annual Technical Innovation Achievement Award" and "Annual Design Innovation Achievement Award" issued by the Chinese Academy of Home Appliances with their unique innovative technology, and their technical strength was recognized by the industry.
In 2023, TCL Electronics will continue to promote the development strategy of "brand leading value, relative cost advantage", consolidate the global market advantage, precipitate the brand competitiveness of higher value, actively implement the full-category layout of "intelligent Internet of Things ecology", provide consumers with more comfortable life experience, and strive to become the world's leading intelligent terminal enterprise.
